B2B Product marketing
Hands-on experience meets Strategic vision
What we do
Benchmark and Insights
Analyzing market trends, competitors, customer insights for strategic positioning.
Creative Ideation
Generating innovative ideas, fostering creativity for unique business solutions.
Strategic Framework
Crafting narratives and plans aligned with goals, market dynamics, challenges.
Development & Implementation
Executing tailored strategies, overseeing project lifecycle for successful outcomes.
What they say
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"Thomas' ability to project into the near future and extend vision into tangible outcomes is invaluable. "
Alex McDowell
Creative Director - Experimental Design
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“Thomas has deep knowledge on the American and European innovation ecosystem. Useful, relevant and results oriented.”
Silvia Arto
Global head of communications - BNP Paribas
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“Thomas has developed a proactive strategy of understanding the new creative and media challenges in order to offer brands some unique, integrated solutions.”
Ben Moore
Global Monetization Partnerships - TikTok
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“For years Thomas has been at the forefront of emerging technologies that are changing the way we do business. Much more than a forecaster, Thomas creates real world application for innovation.”
Anna Parker
VP Marketing - Patrick Industries
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"Thomas' creative flair and strategic acumen made him a natural leader in content development and demo storytelling."
Jonette Raus
VP Account Director - Civic Entertainment
Ignite Your Marketing Now:
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Jumpstart your marketing strategy and give your brand the edge it deserves with our 48-Hour Brand Boost.
This rapid, results-focused service is designed for businesses ready to make an immediate impact.
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We dive into your brand's story, ensuring it resonates powerfully with your audience.
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We thoroughly analyze your copy to ensure it's engaging, and strategically aligned with your objectives.
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We fine-tune your core messages for maximum impact across all channels.
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Stand out in the crowd. We identify and amplify what makes your brand unique.
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We evaluate your content strategy for cohesive, engaging, and effective communication.
How You Benefit:
Immediate Onboarding
48-Hour Deep Dive
Actionable Insights
Why Choose the 48-Hour Brand Boost?
Fast-Track Results
Expert Analysis
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Value for Money
We’re obsessed with helping you reach your full potential.
Strategy
Brand narrative
Communication strategy
Go-To-Market strategy
Production
Event production
Content design & production
Sales
Product positioning
Content strategy
Asset development
Industry
Thought leadership
Partnership development
Our
recent
projects
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Collaborating with product marketing, we create customized product demos for diverse audiences at events, empowering sales efforts. We excel in crafting compelling narratives, working closely with designers for impactful results.
Engaged thousands of customers and partners
Trough board meetings, partner summits, mid size B2B events and large tradeshows.
Scripted and produced tens of videos
Built an entire digital city with Unreal to showcase multiple use cases
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We deeply understand ecosystems, identifying value dynamics and fostering partnerships. Our approach combines foresight with business acumen, driving innovative opportunities for tangible growth aligned with company goals.
Helped global organizations engage with new platforms: voice assistants, social influence, behavioral segmentations, etc.
Scouted and partnered with tens of adtech/martech partners
Influenced M&A strategies and equity funds through multiple industry leading research reports.
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We benchmark and interview to inform strategy, align departments, identify audience segments, and establish guiding pillars for transformation. Leading creative teams, we develop multiple concepts and provide metrics for analysis.
Foundational work to a $300m development budget.
Brought together departments incl. strategy, comms, product, HR and sales.
Develop 20+ innovative and diverse creative ideas each month, tailored for a variety of projects.
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From the ambition to develop a new high-end proposition and embrace new direct-to-consumer distribution channels. We built the financial model, led the go-to-market strategy, incl. e-commerce, logistics, product proposition and partnerships.
Built and designed a $100M ARR business.
Implemented a GTM strategy aligning with a 70% gross margin.
Built a same-day eco-friendly e-commerce platform with best-in-class partners.
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Founder
With 15 years of diverse experience in finance and marketing in the US and Europe, Thomas excels in aligning strategic narratives with business goals, always remaining customer-centric.
Thomas’ blend of financial acumen, creativity, and customer-centricity uniquely positions us to drive impactful go-to-market strategies and identify future product opportunities.
At Sidewalk Consulting, we believe in engaging talents from all backgrounds to cultivate a diverse range of ideas and perspectives. Our approach fosters a collaborative environment where individuals bring forth their unique skills and experiences to synthesize the best solutions.
Product Marketing, at its core, embodies the convergence of product development, marketing strategies, business acumen, and market insights.
We embrace a metaphorical band of misfits - a team comprising individuals with unconventional backgrounds and diverse expertise collaborating seamlessly to devise the most relevant and innovative strategies and activations.
